What Is the Best Media Mix Placement for Your ABM Strategy?
Madison Logic
MARCH 26, 2024
The sales funnel consists of four main stages: awareness, consideration, decision, and retention. households expected to watch Connected TV (CTV) by 202 5 , now is the time to experiment with CTV as part of your multi-channel ABM strategy. At the consideration stage, you want to build affinity and engage contacts with multiple touches.
Let's personalize your content