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The Impact of Digital Marketing Automation on Senior Living Communities

Stevens & Tate

This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts. The Role of Automation in Senior Living Marketing Modern marketing automation provides a variety of tools designed to enhance efficiency and efficacy in reaching potential clients.

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How—and Why—to Break Social Media Marketing Out of Its Silo

Content Standard

I would have conversations with directors of marketing and marketing managers around social media strategy, but there was always a disconnect between social and their overall digital marketing plan. Social was becoming a real-time focus group, customer service channel, and e-commerce store all in one.

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

That's why you might have a PR firm come up with a crisis communication plan so you're prepared when the time comes. Komen for the Cure , a leading breast cancer charity, faced the consequences of lacking a crisis communication plan in 2012. Event planning. Crisis management. For example, Susan G. Media training.

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How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. Around 72% of marketers agree that the significance of marketing has increased during the pandemic: That means that today's CMO needs to be: a data scientist who loves playing with data.

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