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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Consider asking people to "Download your ebook now," or "Click now for free samples," instead of writing copy that's devoid of actionable next steps. Pay Per 1,000 Impressions (CPM). When deciding between CPC and CPM, think about your end goal. If so, CPM might be your best option. 6) Set a Daily Budget.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Budget & Schedule. Next, set up the budget, scheduling, and bidding options that work best for you. Set a daily budget for what works best for your company's marketing spending. You don't want to put thousands of dollars, for example, into an ad that doesn't resonate with your target audience.

Linkedin 101