B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn
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OCTOBER 6, 2021
Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. A CTR of 0.60% to 1% is considered good. 100k, I can likely afford to spend more per lead. So test it early to see which brings the highest CTR or lowest CPC and then use that one going forward.
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