markempa

JUNE 14, 2005

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). Where do you think WOM fits into a traditional lead generation strategy ?

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Word of Mouth BtoB Buzz WOM 120

Vision Edge Marketing

JANUARY 9, 2013

Brand equity-related research defines strong brand equity as: customers have high brand-name awareness, maintain a favorable brand image, perceive the brand to be of high quality, and are loyal to the brand. .” Proprietary brand assets (such as patents, trademarks, channel partners, etc.). In 2004, W. Brand loyalty.

Word of Mouth 100

Word of Mouth WOM Allocation Lead Scoring 100

markempa

MARCH 30, 2005

When it comes to word of mouth marketing (WOM), Ive observed that many B2B marketers, marketing blogs and the media seem overly concerned about brand building. Recent research shows that reputation makes a huge difference for B2B companies in the following areas; demand creation, lead generation and overall revenue growth.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Do your research (step 2 above).

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. Thought leaders often do the following things; they write, speak, do research, analyze trends, and openly share insightful ideas with people (regardless of their timing to buy). This is especially important in generating postitive word of mouth (WOM) too.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. Seems doubtful.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40