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The Role of B2B Marketing

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Strategy B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation Click here to cancel reply.

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The Role of B2B Marketing

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Strategy B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation Click here to cancel reply.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# No doubt we need to move quickly in today’s world, but that shouldn’t be an excuse to skip the strategy. Amanda Aug 11 2010 Michael, I couldn’t agree more.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# No doubt we need to move quickly in today’s world, but that shouldn’t be an excuse to skip the strategy. Amanda Aug 11 2010 Michael, I couldn’t agree more.

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How To Align Marketing With Sales

Marketing Insider Group

In BtoB Magazine , Karen J. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. In this post I will provide some of the latest thinking along with my own thoughts on how to better align marketing with sales.