markempa

MAY 4, 2005

« Seven lead generation tips | Main | Lead generation for the complex sale (book update) » SWOT Team: Adding webinars to the marketing pool I just heard that my comments on webinars were picked up by the SWOT Team , Hank Stroll and Meryl K. Evans, contributing writers for MarketingProfs.com. Just scroll down the page a bit.

SWOT 120

SWOT Lead Generation Webinar Metrics Paid Search Agency 120

ViewPoint

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. The quantity was so vast that we published it in a supplementary spreadsheet , so that our research report itself would be kept to a readable size.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

markempa

MAY 18, 2007

Encourage sales people to follow-up on leads and hold them accountable, while still treating them like customers…ask them what they need. Mutually share new insights gained from customer feedback. Discuss common concerns raised by potential customers and how the sales team is addressing them and develop solutions together.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

MAY 18, 2005

« SWOT Team: Adding webinars to the marketing pool | Main | The Revenue Roundtable launched! Last Monday, I finished my book and sent the manuscript to my publisher, McGraw-Hill, for review and editing. Last Monday, I finished my book and sent the manuscript to my publisher, McGraw-Hill, for review and editing.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120