How 7 Experts Solve Their Most Painful Email Marketing Problems
Hubspot
JUNE 12, 2013
In the test, we saw that the control (From "HubSpot") had a 0.73% CTR while our treatment (from "Maggie Georgieva, HubSpot") had a 0.96% CTR -- the personalized "From" field was a clear winner with 99.9% confidence. That one test has now served us through our email marketing strategy as a whole.
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