Remove broker vendor
article thumbnail

B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. They are: 29.6%

article thumbnail

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. The data is outdated, inaccurate and incomplete.

Lead Gen 100
article thumbnail

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. The data is outdated, inaccurate and incomplete.

Lead Gen 100