Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers
Smashmouth Marketing
DECEMBER 30, 2008
You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process. Look for more focused lead broker solutions, whitepaper sites, vertical market education sites.
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