Remove Broadcasting Remove Narrowcasting Remove Video Marketing Remove Viral Marketing
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Redefining the Role of the CMO

Buzz Marketing for Technology

And whenever someone says I am getting a little to edgy I show them the - ExtendedStay viral video – that usually works. Jeff – Moving the business model from broadcast to a narrowcast model. Jeff – My role as the CMO of the company is to create “tension” to move the organization and brand in a massive way.

CMO 100
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4 Proven Ways to Maximize the Value of Your Video Marketing

Convince & Convert

By now, most marketers have realized that video isn’t a passing fad. Companies are even becoming known for their video content. If I say Coca-Cola, WestJet, or Old Spice, for example, you can likely list videos you’ve shared from these brands. Unlike a white paper or eBook, video assets make people feel.