Blast Campaigns Broadcasting Lead Scoring Narrowcasting 
ANNUITAS
OCTOBER 26, 2020
Marketing is shifting to being less about broadcast and more about narrowcast. I recently had the opportunity to participate in a CRO Executive Roundtable sponsored by Salesforce – called Leading Through Change: A Dialogue on Adapting Sales and Marketing Strategies.
Single Grain
DECEMBER 6, 2019
Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. Kevin George from EmailMonks asserts that “ personalized, triggered emails based on behavior are 3x better than batch-and-blast emails.”. 90% claim they find personalization appealing.
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