Remove Broadcasting Remove Buying Cycle Remove Lead Scoring Remove Narrowcasting
article thumbnail

4 Proven Ways to Maximize the Value of Your Video Marketing

Convince & Convert

It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. Which specific videos (or combos of videos) did converted leads watch ?

article thumbnail

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment.