Remove testimonials
article thumbnail

Effective Marketing Strategies: The Ultimate Guide To Building Brand Authority

Stevens & Tate

The modern consumer relies on research, opinions, and reviews before purchasing a product. But if you want to increase trust and recognition, include testimonials from past clients. Serious customers don’t need irritating popups or irrelevant information –they want to fulfill their search intent.

article thumbnail

Digital Marketing for SaaS Companies: How to Grow Recurring Revenue in SaaS

seo.co

Keep in mind that some pieces of content will be able to fulfill multiple roles in this list. Take a look at how Concur does this with customer testimonials: (Image Source: Concur ) As a general rule, the subtler your approach is here, the better. Publicize case studies and testimonials of excellent customer service.

article thumbnail

Top 25 Content Types for Inbound Marketing

ClearVoice

To fulfill these requirements, you need to understand the different types of content, what they’re for, and when to use them. Livestreaming is pretty much broadcasting live video over the internet. Newsletters are the perfect content format for sending event updates, new product releases, customer testimonials, etc. Livestreams.