Martech

MARCH 30, 2022

A/B/n testing is the best way I know to structure effective campaigns and to measure whether a brand’s email strategies and tactics are succeeding or failing. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate.

Multivariate analysis 105

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 105

Convert

APRIL 12, 2022

In fact, Carreri’s pulse analysis for different industries reveals a common theme—people don’t tend to share insights about their on-site experience. Mail Privacy Protection (MPP) has made sure of that. A/B Testing vs. Multivariate Testing. So it doesn’t matter what question you ask or how you ask it.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

In fact, Carreri’s pulse analysis for different industries reveals a common theme—people don’t tend to share insights about their on-site experience. Mail Privacy Protection (MPP) has made sure of that. A/B Testing vs. Multivariate Testing. So it doesn’t matter what question you ask or how you ask it.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52