The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
NuSpark Consulting
APRIL 13, 2012
If you were in marketing, you had media kits and circulations statements. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Paid Search.
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