Books, Cost per Acquisition, Doubleclick and Media Plans

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

JUNE 8, 2013

I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), On the shelf were multiple SRDS books; each one the size of a phone book. Doubleclick. calculators, and pencil erasers.

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

NOVEMBER 16, 2012

Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. Sponsored by Doubleclick.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

10 Things That Can Destroy an Email Marketing Program

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