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Women’s History Month: 12 Influential Women in Content Marketing You Need to Know

ClearVoice

Just do a little research, target the names that pop up frequently, and present them through clever write-ups. As a female content creator myself, I’m honored to present the following women in content marketing that you need to know, in no particular order. But the “piece of cake” turned into an entire bakery. I hope you do, too.

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5 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

Mary Ann Fitzmaurice of American Express OPEN shared the impact of the Small Business Saturday initiative, a program designed to help small businesses: “Our customers love us because they know we have their backs.”. The CMO role is a great gig, but it requires major skills. Did you attend Summit?

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7 Ways to Take the Media World by Storm

Convince & Convert

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) In addition, your employees may have the stories, but may not be storytellers. Look for bloggers in your industry to help, or review the masthead for the leading trade magazine in your industry who are freelancers.

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How to Create and Utilize Your Small Business’s Mission Statement

Webbiquity

According to the Small Business Administration (SBA), there are approximately 31.7 million small businesses in the United States. Here are six key steps you can take to create and utilize your small business’s mission statement. There is an underlying passion driving the business model forward.

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30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

Seen in Forbes as the most influential women in social media and recognized by Forbes Woman as one of the Top 20 Women Bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training, and education company with the largest community of marketers in its category. Maria Pergolino. Marieke van de Rakt. Mari Smith.

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13 Digital Marketing Podcasts You Must Subscribe To

Outbrain

John Jantsch is the man behind Duct Tape Marketing, the popular small business marketing guide turned consultancy and online destination for everything to do with, you guessed it… small business marketing. Darren Rowse is a full-time blogger who’s been able to successfully monetize his craft. Duct Tape Marketing.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Those long-form sales pages and emails of yesteryear are fading fast because they’re simply too difficult to read on small mobile screens. However, video can present the same information in a format that works perfectly regardless of the device. Small businesses with blogs generate 126% more leads than those without blogs.