WebMarketCentral

SEPTEMBER 4, 2008

Video Tours Increase Sales by Social Media Optimization Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video "product tours" can increase e-commerce conversions by up to 35%—plus they're portable, so they can easily be re-used in other online venues. How Can Marketers Harness The Social Web?

Social Media 20

Social Media Optimization Linkbait Media 20

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. I hope you don’t mind me remixing/using at some point in my life =) [link] [link] frank Wow. Very useful.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Webbiquity

JANUARY 10, 2010

Eric Enge notes that “social media will be a major source of ranking signals for the search engines in the future,&# both due to its link-building potential and the emergence of real-time search. He also quotes a finding from Nate Elliot of Forrester that there are “an average of 4.7 Share this on del.icio.us.

SEO 100

SEO Tips Best Practices PageRank 100

Webbiquity

FEBRUARY 7, 2012

Scott Gillum believes that tools like Blogger Dynamic Views and Flipcard have “the potential to turn over complete control of the user experience to the visitor.” He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.” Types of Valuable Marketing Content by The Daily Numbers.

Paid Content 100

Paid Content Social Media Statistics Research 100