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Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them.
Convince & Convert
AUGUST 10, 2010
Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.
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Convince & Convert
FEBRUARY 23, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?
Convince & Convert
APRIL 28, 2010
But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. million followers on Twitter? The reality is, there’s never been a level playing field.
Convince & Convert
AUGUST 18, 2010
How can we find the most influential bloggers and get them to write about our client? Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? What do you think? Everyone, ultimately, is as ‘bad’ as each other when it comes to SM.
Convince & Convert
SEPTEMBER 21, 2010
It’s about having a strategy for making your company or organization more like a person and less like a machine. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. Social Media is Fast False. It’s about humanization.
Convince & Convert
APRIL 13, 2010
A few of Mr. Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. I’ll randomly select 10 winners.
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