Madison Logic

FEBRUARY 10, 2023

Which company verticals have you seen the most difficulties in selling to? Many vendors require at least a year-long contract; if the company just purchased a competitor’s product, it is unlikely to learn more about your product. Additionally, having more than one ICP for one or more of your solutions is also possible.

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Work Management 52

DealSignal

AUGUST 30, 2021

2 Use lookalike modeling to identify new leads to focus on If you’ve had prior success with a company in a specific vertical or niche, look outward and find similar companies that could be ideal clients. Data platforms like DealSignal can find buyers who are demonstrating interest, or “ intent signals ,” that you want to keep tabs on.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Hubspot

SEPTEMBER 21, 2016

To be effective, web retargeting uses a combination of tailored messaging and targeted ad placement, that capitalize on the intent signals found on the website. With that in place, display ads are bought on digital advertising exchanges and served on news sites, blogs and other locations online -- wherever your customer might be browsing.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

DealSignal

JANUARY 25, 2023

If you’re new to the term “intent-based leads,” these are customers who are actively shopping for a product or solution like yours who are demonstrating strong intent to buy. Data platforms like DealSignal can find buyers who are demonstrating interest, or “ intent signals ,” that you want to keep tabs on.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52