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Marketing Content That Sells

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy.

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5 Mistakes Companies Make When Automating Their Marketing

ANNUITAS

This tactical approach presents several problems, the first being that the tactic becomes the focal point. Emails are created, sent out to a list of potential buyers and those who respond are deemed leads and those that do not are targeted for the next campaign which may be a webinar, event, video, etc.

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The ROI of Marketing Automation

Adobe Experience Cloud Blog

In this blog, I’ll summarize: The latest research on the ROI of marketing automation, Explain how varying levels of sophistication in usage (e.g. What defines a sales-ready lead? How does your lead qualification team prioritize their time? How will you implement lead nurturing for leads that are not yet ready?

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices.

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ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Casey Hibbard's blog Stories that Sell. Cindy King's blog CindyKing. Michele Linn's blog Savvy B2B Marketing. Stephanie Tilton's blog Savvy B2B Marketing. Jonathan Kranz's blog Kranzcom. Cindy King.