marketing-services 
Convince & Convert
JULY 28, 2010
Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.
Adobe Experience Cloud Blog
APRIL 22, 2019
In the face of continued growth, the market has become increasingly crowded and fiercely competitive. Consider these statistics: 64% of customers say customer experience is more important than price in buying decisions (Forrester). Two Essential Elements of a Modern Marketing Strategy. 3) Build Trust.
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Martech Advisor
AUGUST 22, 2019
Cold calling used to be a staple of many companies’ marketing and sales strategies. However, advances in technology are moving marketing and sales beyond the business phone to a variety of digital channels that allow enterprises to connect with customers and prospects on their terms.
Convince & Convert
FEBRUARY 23, 2012
Transcription services from our friends at Speechpad.com. I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Speaking of social media marketing impresarios, Lauren Fernandez , from Landry’s Restaurants is going to join us on the show today. Let’s get to work. Eric : Exactly.
SnapApp
JANUARY 11, 2018
For a century, marketing and advertising were the same thing. The pressure of the bottom line pushed marketers towards a more immediate, aggressive, and disruptive marketing model. . To quote the blog post that started the conversation around engagement marketing: . . What Is Engagement Marketing? . 50% off!
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