Mereo

JANUARY 18, 2023

A recent study by DCM Insights found that from 40% to 60% of deals are lost to buyers who express an intent to make a decision — but ultimately fail to act. The study uncovered that buyers did not fear missing out on opportunity and positive change (breaking the status quo) as much as they feared making the wrong decision.

B2B 41

B2B Lead Scoring Lead Ranking Case Studies 41

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. Just last month, Forrester released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

The ROI Guy

NOVEMBER 29, 2010

Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Engagio

DECEMBER 17, 2020

Source: SiriusDecisions 2019 State of Account-Based Marketing Study. When your entire revenue team embraces this mindset, you’ll see significant benefits. Sales leaders implementing ABM are realizing the following benefits: You get more out from your marketing team. The verdict is in: ABM still delivers superior results.

Sales Management 98

Sales Management Account Based Marketing Top of Funnel Enterprise Management 98

NetLine

AUGUST 2, 2023

3… 2… 1… Blast off! There are several types of sales leads in B2B, including: Marketing Qualified Leads (MQLs): Leads that have shown interest in your product or service and meet specific criteria established by your marketing team showing that they have a strong likelihood of becoming a buyer.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

MAY 19, 2020

Source: SiriusDecisions 2019 State of Account-Based Marketing Study). When your entire revenue team embraces this mindset, you’ll see significant benefits. Sales leaders implementing ABM are realizing the following benefits: You Will Get More From Your Marketing Team. The verdict is in: ABM still delivers superior results.

Sales Management 62

Sales Management Account Based Marketing ABM Top of Funnel 62