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The Marketer’s Guide to Email List Segmentation

Zoominfo

The days of batch and blast emails are long gone. That’s why email list segmentation is the key to successful email marketing. Today’s blog post answers your most pressing questions about email list segmentation and explains why you should segment your lists today. What is Email List Segmentation?

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Just Asking For a Friend: Acuity Live Audiences

illumin

It’s time to say goodbye to manual audience segmentation. For starters, it sets buyers up for inefficient and ineffective campaign management. Buyers need to cherry-pick from innumerable audience attributes, across many data sources, to build segments. Acuity Live Audiences is an AI-optimized audience segmentation product.

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7 MailChimp Alternatives (Our Feedback After Trying Them Out)

SendX

MailChimp is a tool which focuses on solving 3 problems: Connecting with the audience (email campaigns, forms and ads), automating busy work (welcome series, abandoned cart, birthday messages) and optimizing for the right audiences (segmentation, testing and reports). It lets you handle a large part of your sales funnel.

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Diving into Digital Transformation

Kaon

Spandana Lakkaramju, Global Digital Marketing Manager at Cisco. Morgan Pearson, Senior Manager of Marketing Operations at Thermo Fisher Scientific. Carl Radosevich, Head of Corporate Planning, Manager of Product & Business Intelligence at PHC Biomedical (formally Panasonic Healthcare). Public Sector at Cisco.

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How to Create a Killer SaaS Content Marketing Strategy

Single Grain

Software as a service products often involve complex technologies and solutions. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. Lead Generation : Content marketing serves as a powerful tool for lead generation.

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Top 10 Marketing Automation Benefits for B2B Firms

Hinge Marketing

There are literally thousands of products out there with overlapping capabilities, complex functionality, and constantly evolving features. As the name implies, marketing automation platforms take the labor and drudgery out of several marketing tasks and workflows, making it easier to engage and convert key buyers of your services.