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8 Best Practices That Will Improve Your A/E/C Firm’s Email Marketing

Circle Studio

And while most A/E/C firms are using email marketing to communicate with clients and prospects, many aren’t necessarily seeing results and could use a boost. Does your A/E/C firm suffer from low open and click-through rates for your email “blasts”? With email marketing lists, quality is preferred to quantity.

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6 Ways to Expand Your Perspective: The B2B Marketer as CEO

Rev

First through conferences when I worked with MarketingSherpa , which hosted the largest, vendor-neutral Email Summit in the World, and then through our work with the Direct Marketing Association where he served on the Email Experience Council. Get the 32-page ebook “How to Scale Demand Operations”. B2B is a blast – I love it.

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Be Relevant or Die: The New Nature of Nurture

Adobe Experience Cloud Blog

Many marketing organizations are struggling to differentiate segmentation from personalization ; others are still pushing out batch and blast email campaigns. Once you understand what your customers are looking for, marketing automation can help you both adjust and execute on that understanding.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Marketing and Sales Alignment – Marketo eBook (New!). The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing and Sales Alignment – Marketo eBook (New!). Ardath Albee Recommends.

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30 Sales Prospecting Email Templates Guaranteed to Start a Relationship

Hubspot

Have you ever dreamed of having an industry conference at a ski resort? Someone in your organization had told them conference room booking is a real challenge. Your ebook on the topic was even better. But, I had to click around your website quite a bit to find the ebook. Hey [Prospect], Was browsing through LinkedIn.

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11 Steps and Goals to Lead Nurturing Done Right

Oktopost

Executed manually or automated (in part or in whole), lead nurturing campaigns aim to reconnect and re-inspire leads who have engaged with your business by: Visiting your website. Taking part in a conference or event. Email marketing campaigns can also be completely automated to save your business on time, money, and human resources.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Foremost, we need a way to convert with whom we interact in social media into real prospects.