This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove best-practice
Remove Data Hygiene Remove De-duplication Remove Paper Related Topics
Database Marketing B to B Business to Business Marketing Attribution Banner Ads Response Rate Ad Exchange Rules Banners Marketing Analytics Tools More Related Topics >
article thumbnail

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

JANUARY 30, 2015

Here’s the best practice: Create a centralized data input group. Develop a simple method for testing the accuracy from this group as an ongoing practice. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address.

De-duplication 80
De-duplication Work Management Marketing Management Marketing Attribution 80
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 88,000+ Insiders by signing up for our newsletter

About
Webinars
Awards
About
Editions
Webinars
Awards
Editions
Topics
LinkedIn Twitter
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024