Data Hygiene, De-duplication, Paper and Rules

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

JANUARY 30, 2015

Data entered by our sales people ends up as mush in our database. They don’t follow the rules; or there are no rules. Here’s the best practice: Create a centralized data input group. Give them objective rules to follow. If this group cannot follow the rules, then the rules should be re-evaluated.

De-duplication

De-duplication Work Management Marketing Management Marketing Attribution

Troubleshooting your B2B marketing data problems

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

De-duplication

De-duplication B2B Marketing Work Management Marketing Management

B2B Marketing Zone

6 thorny data problems that Vex B2B marketers, and how to solve them

Troubleshooting your B2B marketing data problems

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