benchmark measurement 
Metadata
SEPTEMBER 22, 2021
The problem is that these questions are all predicated on a giant assumption (and you know what they say about assumptions)—that you’re measuring your ad performance against the right metrics. You don’t want to measure just any metrics. You want to measure the right metrics. The metrics that matter to your boss.
Metadata
SEPTEMBER 22, 2021
The problem is that these questions are all predicated on a giant assumption (and you know what they say about assumptions)—that you’re measuring your ad performance against the right metrics. You don’t want to measure just any metrics. You want to measure the right metrics. The metrics that matter to your boss.
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DealSignal
OCTOBER 4, 2021
Just like marketing, sales has very limited resources, mainly measured as selling time. Define and measure what success looks like First, it’s important to share goals and strategize from the start. Nobody cares about MQL’s except for marketing teams. Then train, train, and train.
DealSignal
OCTOBER 4, 2021
Just like marketing, sales has very limited resources, mainly measured as selling time. Define and measure what success looks like First, it’s important to share goals and strategize from the start. Nobody cares about MQL’s except for marketing teams. Then train, train, and train.
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