Increasing Marketing ROI: The Top 5 Tips from our B2B Thought Leaders


Combined with lead scoring, lead nurturing programs enable you to profile the behavior of those most interested in your company's goods or services, keep in touch with prospects until they are ready to buy, build preference for your brand, and in some cases accelerate your customers' buying cycles. Amy Hawthorne , Director of Marketing at B2B lead generation company ReachForce, said that your prospects don't exist in silos, and your marketing efforts shouldn't either. Increasing.