Remove exchange trigger
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B2B DMU Buyer Persona Cheat Sheet

Inbox Insight

Marketers who use personas and map content to the buyer’s journey enjoy 73% higher conversions from response to marketing qualified lead (MQL) ( Aberdeen Research ). Providing the right level of information to satisfy these needs will help you generate value exchanges that spark engagement and trust. Action Point: Content Preferences.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

more likely to send action-triggered, personalized emails in real-time. A fall in the amount of gated content - content that converts is vital, but audiences are tired of giving up personal information in exchange for mediocre content that doesn't help them. Humor breaks down barriers. High performers were also 8.6x