Orange Owl Blog

AUGUST 13, 2024

B2B (Business-to-Business) SaaS (Software as a Service) pricing refers to the strategy of setting prices for software solutions that businesses use as part of their operations. Pricing in B2B SaaS is particularly nuanced due to longer sales cycles, the need for personalized solutions, and varying levels of service and feature requirements.

Lead Ranking 52

Lead Ranking Price Pricing Enterprise Management 52

B2BMarketing.net

OCTOBER 7, 2024

In fairness, marketing and branding programs can face stiff competition from requests from all other budget petitioners, and you have to, well, perform like a powerful brand yourself, CMO – you have to differentiate yourself, stand out and above the rest, build trust by fulfilling your audience’s needs with reason and empathy.

Branding 59

Branding Brand Identity B2B Paid Search Agency 59

SalesIntel

OCTOBER 17, 2024

From sales and marketing to customer success and partnerships, these women are not just breaking barriers—they’re redefining success in every corner of SaaS. In 2023, she was honoured as one of B2B Marketing’s ten most influential women for championing gender equality.

Enterprise Management 52

Enterprise Management Marketing Analytics Tools Demand Generation Agencies Work Management 52