Only B2B

NOVEMBER 28, 2019

Creating a successful demand generation plan is not easy. But then if it were, every B2B marketer would be driving full-funnel results remarkably. The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources.

Top of Funnel 119

Top of Funnel Demand Generation Demand Planning 119

Only B2B

NOVEMBER 28, 2019

Creating a demand generation plan which is successful is not easy. But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel results remarkably. Not only are marketing programs challenged to scale their efforts, but they also need to achieve balance in the same. We don’t think so.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

Directive Agency

JUNE 10, 2020

Can you drive more leads at a lower cost?”. Those leads aren’t quality enough.”. As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Rena Gadimova – Senior Content Marketing Strategist at Adobe.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

PathFactory

OCTOBER 3, 2018

I hope you’ve been communicating better since our last Sales and Marketing Relationship Therapy session. Today, we are going to dive a bit deeper to address a serious bone of contention between sales and marketing: Lead quality. Leads and their quality (or lack thereof) are at the root of many cross-functional tiffs.

Sales Management 40

Sales Management Lead Ranking Top of Funnel Marketing Qualified Leads 40

Metadata

MARCH 18, 2021

So we’re like, “If we can lower the barrier to analytics entry, then it would be easier for people to adopt our crazy segmentation tool.” Marketing spends a lot of money to build a website. And we you can build an application that upon form submission in realtime qualifies route and book meetings.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. Remove language barriers with real-time language translation into 100+ languages.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98