Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Building a landing page that converts like crazy shouldn’t be left up to chance—it’s the result of using detailed information about your audience to create a persuasive combination of copy and imagery.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Content Standard

APRIL 19, 2024

Image attribution: Pew Research Center Strengths and weaknesses of the major social media platforms Before dedicating significant resources to developing content on any platform, consider the types of content each channel supports and how that content serves the goals of your brand. What’s so great about video?

Paid Content 98

Paid Content Social Media Advertising Channels Brand Identity 98

Convert

NOVEMBER 8, 2022

Teaming up with non-competitors with a similar audience to yours can grant you access to information that helps you understand customers better. Quality score takes into account expected click-through rate (CTR), ad relevance, and landing page UX. Barriers can be related to cost, risk, urgency, quality, etc.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Moz

DECEMBER 14, 2020

You can look at ad copy, keywords, landing page content, calls to action, audiences, and different strategies altogether within the advertising platform. Despite this overall decrease, the click-through rate (CTR) increased by 61% in that month, the return on ad spend (ROAS) jumped from 0.25

Paid Content 58

Paid Content Top of Funnel Landing Pages Peer-to-peer 58

Vidyard

JANUARY 6, 2022

Enterprise sales tools and sales enablement platforms allow salespeople to understand their prospects, track real-time data to make better decisions, and build an all-star team to streamline lead generation. The Benefits of Customer Support Videos 1.1 Resolve Support Tickets with Video 3.1 Asynchronous Video Support 3.2

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Hubspot

SEPTEMBER 17, 2018

Video as a tactic was likely centralized with your creative team as an one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it. It’s produced by all teams, in a conversational, actionable, and measurable way. Video as a strategy is quite the opposite. Video as a strategy is the future.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Vidyard

FEBRUARY 2, 2021

The Benefits of Customer Support Videos 1.1 Resolve Support Tickets with Video 3.1 Asynchronous Video Support 3.2 Live Video Support 3.3 Resolve Support Tickets with Video 3.1 Asynchronous Video Support 3.2 Live Video Support 3.3 Optimize Support with CRM Integration and Video Analytics 6.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65