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Bridging the gap: How marketing and sales can break down the technological walls between their departments

ClickZ

At the same time, sales must realize that marketing teams now have less tactics at their disposal, with traditional elements of the marketing mix such as in-person events now made redundant amid the shift to digital. SEPs are not meant to replace CRMs and Marketing Automation software.

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The “Why?” Behind the Demandbase ABM Ecosystem

DemandBase

Put simply, the Demandbase ABM Ecosystem is a collection of software solutions that integrate with and complement the Demandbase Platform. an event in one system triggers a related event in another system). siloed data represents a massive challenge for every CMO and a major barrier to achieving results/ROI.

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Why You're the Key to Social Media Success

Convince & Convert

A B2B software company, or Skittles? link] Pritesh Patel Why You’re the Key to Social Media Success: [link] DebDrive If I had to make a prediction, I'd say within two years we'll see social media skills appearing on competency requirements for management, if not executives.

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The Ultimate Guide to Video Marketing

Hubspot

But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test. Event Videos.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

CEO at Vertical Measures. Senior Director of Sales Operations and Client Management at Blackboard Transact. All of those are still important, but for 2017 these will be added to the list: Events: as important as online and social have become, live interaction is still best for getting immediate feedback and building trust.

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Artificial intelligence is used throughout the Acoustic Marketing Cloud.

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The Complete Guide to Video Production

Vidyard

It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time. Remember the Three C’s of Remote Sales Team Management 1. Video Trend 5: Event Recordings Are No Longer Treated as an Afterthought 5.1