Remove crm-for-government-agencies
article thumbnail

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). Or perhaps people felt that the real barriers to adoption were lack of time and skills, so even a free product would not unlock a large new segment of customers.

article thumbnail

Target Market Research for the Professional Services

Hinge Marketing

A consulting firm that helps client set-up the financial management systems could offer their services to almost any business. Their analysis of their target market research reveals that both consulting firms and engineering firms are good target markets for their software. Target Market Research Defined. Target Market Examples.

article thumbnail

3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

Well, there are effectively zero barriers to entry, with cheap cloud infrastructure, free open source foundations, and a seemingly unending stream of creative new tactics and touchpoints continually emerging in marketing’s domain. tl;dr There are three trends that are changing the nature of martech. “For God’s sake, why?”