MQL vs. SQL: What Are They How Do They Help You Sell?
Salesforce Marketing Cloud
JANUARY 26, 2024
For example, an MQL wouldn’t take well to a hard sales pitch, pushing product features and pricing. They don’t entirely know what their needs are yet! Focus on B.A.N.T. Budget, Authority, Needs, Timelines) Using B.A.N.T. Does the lead have the budget for your product?
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