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How to Shorten Turnaround on Inbound Lead Generation


Generating leads that aren’t a fit for your company’s solution can ruin the selling process , not to mention cause disruption between sales and marketing. These aren’t prospects, just noisy data points that either inflate or deflate metrics within your sales funnel. This is where sales funnel awareness is important.

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Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More

Adobe Experience Cloud Blog

Joe started by highlighting a few problems that marketing organizations are facing today—a sharp decay curve in their subscriber’s interest and attention, the fact that the MQL (marketing qualified lead) is subjective and therefore “eating” marketing, and that inbound is a long-tail strategy that takes a while to fully demonstrate its ROI.