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How to Integrate Your Email Marketing Strategy With Your Content Strategy

Mailmunch

Content marketing is a broad term for creating and distributing all types of marketing and branding content, such as blogs, videos, webinars, podcasts, ebooks, lead magnets, and so on. While email marketing is often considered a separate category from content marketing, it falls under the same banner.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead. Based in the U.K., and European countries.

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How to Eliminate Waste in Your B2B Lead Generation Efforts

NetLine

According to research conducted by Forrester , consumers study 11.4 Despite the fact that this is only a slight increase from Google’s Zero Moment of Truth Macro Study ( 10.4 ), these figures underscore a truth we’ve come to know in modern business: quality leads are tied to quality content. . Lead Sourcing. Click To Tweet.