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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

OCTOBER 15, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Many marketers focus on conversion rates of specific phrases or banners and are ignoring other valuable information. Velocity's The B2B Content Marketing Workbook. MarketingSherpa.

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ROI B2B Marketing Paid Search Agency Planning

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

DECEMBER 4, 2017

In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . Or, at least put it to the test :). . . #10.

Paid Content

Paid Content Top of Funnel Stats Marketing Budget

B2B Marketing Zone

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

54 Content Marketing Stats to Guide Your 2018 Strategy

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