Remove operations
article thumbnail

How to Find and Hire a Director of Marketing for Your Business

Single Grain

45% are investing in PPC ads. . Difference Between Marketing Manager, Marketing Director and CMO. The CMO's (Chief Marketing Officer) main role is to create the brand's overall marketing vision in order to grow the company and increase revenue. If the company doesn't have a CMO, the marketing director will report to the CEO.

article thumbnail

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design.