article thumbnail

Why the Blog Post Is the New Ad Unit

Hubspot

And that is why the blog post is the new online ad unit. to your blog posts, you can make it easy for readers to share your blog content with their own networks in social media, extending the reach of your content far beyond just your business' fans and followers. Ever try sharing a banner ad? Of course not.

article thumbnail

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

The average click-through rate (CTR) for online display ads is 0.11% (roughly one click per one thousand views). CTRs aer highest in Malasia (0.30%) and Singapore (0.19%), and lowest in Australia and the U.K. Among different display ad formats, large rectangle ads (336 x 280 pixels) generate the highest CTRs on average at 0.21-0.33%,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). Roughly 60% of business blogs are updated at least twice per week. Another study found that while 60% of businesses have a blog, only 35% of those (i.e.,

article thumbnail

The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Blogging is at the core of content marketing, which is a strategy that focuses on creating content that is interesting or valuable to your defined audience with the goal of attracting and sustaining online engagement for leads down the road. A lot has been said about the benefits of business blogging. Click-through rate (CTR).

article thumbnail

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

The average CTR for banners is 0.01 77% of B2B marketers use a blog as part of their content marketing mix, and 70% use online video. Business Blogging Statistics and Facts. Blogs convert readers into buyers. 50% of clicks on mobile banner ads are accidental. B2B Marketing Insider ). MyCustomer.com ).

article thumbnail

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

The average CTR for banners is 0.01 77% of B2B marketers use a blog as part of their content marketing mix, and 70% use online video. Business Blogging Statistics and Facts. Blogs convert readers into buyers. 50% of clicks on mobile banner ads are accidental. B2B Marketing Insider ). MyCustomer.com ).

article thumbnail

Digital Marketing Terms – 60+ Terms Explained and Simplified

Magisto

Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. They can be created and ran by individuals, professionals, and bigger businesses. The targeted person will see ads on social media and in the form of banners on websites.