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Why the Blog Post Is the New Ad Unit

Hubspot

And that is why the blog post is the new online ad unit. Couple that with "blind" network ad buys that prevent a marketer from knowing exactly where their ads appear and limited ad real estate on which to place messaging, and you've got an online advertising system that is very, very broken. Of course not.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). Roughly 60% of business blogs are updated at least twice per week. Another study found that while 60% of businesses have a blog, only 35% of those (i.e.,

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

The average CTR for banners is 0.01 trillion display ads served up last year. 77% of B2B marketers use a blog as part of their content marketing mix, and 70% use online video. Business Blogging Statistics and Facts. Blogs convert readers into buyers. 50% of clicks on mobile banner ads are accidental.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

The average CTR for banners is 0.01 trillion display ads served up last year. 77% of B2B marketers use a blog as part of their content marketing mix, and 70% use online video. Business Blogging Statistics and Facts. Blogs convert readers into buyers. 50% of clicks on mobile banner ads are accidental.