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What is Negative SEO?

SmartBug Media

In the past, negative SEO may have been as simple as hijacking your site with questionable banner ads. Click Fraud: A specially programmed CTR bot looks for the site’s main keywords and branded terms, then clicks on the listing, only to quickly bounce back to the search engine request page.

SEO 66
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How to Avoid the ABM Trough of Disillusionment

Engagio

In the post, Steve Watt argues that the Hype Cycle doesn’t just work for technological adoption, it can also be applied to new business strategies such as ABM — and as I’ve often argued, ABM is NOT a technology category, it is a business strategy. First thing’s first: ABM only works if it’s done right. Customization is not optional.