Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
The ROI Guy
OCTOBER 22, 2010
Surprisingly least effective, considering the growing budgets and efforts put forth in new channels, awareness is less often generated via social media, blogs and banner advertising. The research implies growing skepticism over sales pitches and marketing fatigue make these once effective channels less so at raising awareness.
Let's personalize your content