Content Standard

MAY 12, 2021

Frankly, strong shelf placement and decent in-store ads supported by print campaigns and some word of mouth was a reliable strategy for launching a blockbuster product. And they’re no longer content to send out static, one-way marketing messages, such as emails or banner ads announcing a special sale.

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129

Televerde

OCTOBER 30, 2019

Earned media (press, word of mouth, peer-to-peer referrals) drive 4X the brand lift of paid media (Bazaar Voice, 2019). 20-50% of purchasing decisions are driven by peer-to-peer marketing (McKinsey, 2019). Podcast ads result in an average 14% lift in purchase intent for brands who advertise in business products.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Outbrain

FEBRUARY 1, 2023

Paid advertising: Displaying online ads can be an effective way to get people into your sales funnel, such as search engine ads, social media ads, native ads, and banner ads. You can achieve this by offering a lead magnet or newsletter, then you can launch email campaigns to nurture sales.

Top of Funnel 52

Top of Funnel Paid Content Marketing Funnels Work Management 52