99 B2B Marketing Statistics to Back Your Bets
Televerde
OCTOBER 30, 2019
Earned media (press, word of mouth, peer-to-peer referrals) drive 4X the brand lift of paid media (Bazaar Voice, 2019). 20-50% of purchasing decisions are driven by peer-to-peer marketing (McKinsey, 2019). Podcast ads result in an average 14% lift in purchase intent for brands who advertise in business products.
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