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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Banner ads? co-exhibiting at trade shows and conferences. The key is to make it creative.

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How To Build a Better Marketing Budget

Hinge Marketing

Every year professional services firms everywhere struggle to come up with a better marketing budget. Why Most Professional Services Marketing Budgets Fail. To make matters worse, most marketing budgets typically target way, way, way too many target audiences with underfunded efforts. Banner ads?

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. An “update” on your sales-marketing structure needs to take place in order to serve prospects better. How many qualified leads.

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The $1,000 SMB Marketing Challenge: How Would You Spend It?

Biznology

If you don’t make a plan for your marketing spend, the money will vanish into thin air. Your marketing needs aren’t the same as those of other businesses, so first decide what your goals are. You can opt for pay-per-click ads on Google and other search engines, or pay for banner ads on niche sites.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

58% of marketers indicate that their social media efforts have generated leads. Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. The average B2B marketing budget is about 2% of revenue. ( 53% of B2B Fortune 500 companies use marketing automation.

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How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

Benjamin Franklin once said – if you fail to plan, you plan to fail. If you’re struggling with your B2B marketing, it doesn’t necessarily mean that your product sucks, or that you’re using the wrong marketing channels. It might simply be because you don’t have a well thought out plan. Alright, let’s get into it!

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How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

Benjamin Franklin once said – if you fail to plan, you plan to fail. If you’re struggling with your B2B marketing, it doesn’t necessarily mean that your product sucks, or that you’re using the wrong marketing channels. It might simply be because you don’t have a well thought out plan. Alright, let’s get into it!