A quick guide to in-game advertising, the next game changer for marketers
illumin
DECEMBER 14, 2023
eMarketer suggests there are approximately 184.6 Developers saw user retention increase by 62% after introducing rewarded video ads and 71% of video game players prefer in-game video ads over in-app purchases. By implementing playable ads, advertisers can expect lower uninstall rates and increased user retention.
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