Remove Banner Ads Remove Emarketing Remove Purchase Remove Youtube
article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 Developers saw user retention increase by 62% after introducing rewarded video ads and 71% of video game players prefer in-game video ads over in-app purchases. By implementing playable ads, advertisers can expect lower uninstall rates and increased user retention.

article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 Developers saw user retention increase by 62% after introducing rewarded video ads and 71% of video game players prefer in-game video ads over in-app purchases. By implementing playable ads, advertisers can expect lower uninstall rates and increased user retention.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Advertising – Key Trends Heading into 2020

Porch Group Media

eMarketer ). Native ads receive 53 percent more views than traditional display ads. Native advertising increases purchase intent by 18 percent. Native ad spending is projected to increase to $41.1 This means native advertising will account for 61 percent of total digital display ad spending in the U.S.

article thumbnail

Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

article thumbnail

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. eMarketer ). eMarketer ). YouTube and Video Marketing Trends. YouTube is the third-most-visited site on the web, with two billion views per day. MediaPost ).

article thumbnail

The Complete Guide to Online Video Advertising

Outbrain

Video Ads Are Not as Short. YouTube was one of the first platforms to offer six-second ads. Since late 2015, however, the most popular video ad length is 30 seconds. One reason marketers are eager to give video ads a try is they can choose from many different variations. In-stream ads are the most familiar.

article thumbnail

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . . Mobile will account for 72% of US digital ad spend by 2019. Or, at least put it to the test :). . . #10.