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Newsletter Optimizations Your Publication Should Make

Hubspot

You can use email at all stages of the sales conversion funnel and target a wide range of buyer personas and purchase needs. of B2B and 48% of B2C publishers rely on website banner ads or newsletter sponsorships for monetization. The best step to take here is to stop dwelling over your list’s size.

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Why You Might Want to Be More Negative in Your Marketing

Hubspot

This is about more than just recognizing that not everyone in the world is a potential future customer -- it's about recognizing that your marketing attracts certain types of people who totally clog up your funnel, waste your sales team's time, and will never become customers. You build a case around why one thing stinks (banner ads).

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Creating longer blog posts often means devoting more attention to high-quality content that translates into eventual sales. . . #2. The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . In turn, this builds trust with the audience. .

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Digital Marketing: Top Tips for Q2 2018

Bluetext

Based on what we’re seeing in the market and what we’re learning from the campaigns we are running for clients, here are a half dozen top tips for Q2 for a smart and effective digital marketing strategy: Strategy Before Tactics. Once you’ve answered those, you can turn to tactics. Should you Gate Your Premium Content?